Archives for January 2010

Social Space Fermentation

Social media marketing and analytics provider, Lift9, sees some needle movement in the wine industry. For instance: * 700,000 people watch wine related videos each month. * Over 7000 wine tweets/ day * Over 1300 wine bloggers * The wine experience has become portable with over 300 iPhone apps. Wine is a topic with many […]

Dear Hyperlocal Ad Blogger, Come Out, Come Out, Wherever Your Are

Since moving to the Pacific Northwest in August of 2008, I’ve made it a point to cover ad news from this region. Hence, the ongoing series: “Spotlight on NW Creative.” Now another ad blog wants to source ad bloggers in my city, and yours, to join their new hyperlocal blog network. You know, like Gothamist […]

Tossing Light Entertainment In The Old Shopping Cart

According to Ad Age, Tesco, Britain’s biggest supermarket chain and the fourth-largest retailer in the world, is adding movie production to its portfolio of ventures, a sign that it knows well the fact that we’re all in the media business today. The movie venture’s first project, a film of Jackie Collins’ new novel, Paris Connections, […]

Bud Light Cues The Good Old Laugh Track

Anheuser-Busch, the world’s largest brewer by revenue, will air five minutes worth of commercials during the Super Bowl on February 7th. According to The Wall Street Journal, several new Bud Light ads will debut with a newly created tagline, “Here we go.” The line is meant to show that Bud Light is a “catalyst for […]

No-Effing Way: Man Jumps From Brooklyn Bridge Into Huge, Barge-Top Peanut Butter Cup

Brian Morrissey over at Adfreak does a nice job of pointing out just how popular this kind of viral video is today. The no-effing-way YouTube genre is becoming old hat to marketers. It stretches back to Nike’s “Touch of Gold” and includes such gems as Marc Ecko’s “Still Free,” Nike’s Kobe Bryant jumps a car, […]

You’re Invited To Steve’s iPad

In advance of today’s product announcement from Apple, Forbes spoke to some people in the ad biz to get their take on what the iPad means for marketers. Jeremy Lockhorn, director of emerging media at digital agency Razorfish, believes the iPad will enable richer interactive experiences. “When viewing an episode of TV’s Mad Men, for […]

Super Bowl Commercials, Like Feature Films, Get Their Own Trailers

On Sunday February 7th, the Bridgestone brand will unveil two new commercials–“Whale of a Tale” and “Your Tires or Your Life”–during Super Bowl XLIV. Here’s a trailer for one spot: And here’s the “making of” footage, where you can see how glamorous Super Bowl spot making really is. BTW, Patrick Murray and Bill Cochran work […]

Do Not Attempt

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