Bud Light Cues The Good Old Laugh Track

Anheuser-Busch, the world’s largest brewer by revenue, will air five minutes worth of commercials during the Super Bowl on February 7th.
According to The Wall Street Journal, several new Bud Light ads will debut with a newly created tagline, “Here we go.” The line is meant to show that Bud Light is a “catalyst for a good time,” says Keith Levy, Anheuser-Busch’s vice president for marketing.
The commercials will be a welcome departure from last year’s Super Bowl ads, when many of the brand’s pragmatic “Drinkability” spots hyped the questionable quality of the beer.
“The Drinkability ads just felt forced,” says John Greening, an associate professor of advertising at Northwestern University, who used to work on Anheuser ads. “Who doesn’t know that light beers are drinkable? The brand just lost its voice.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.