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Social Space Fermentation


Social media marketing and analytics provider, Lift9, sees some needle movement in the wine industry.

For instance:
* 700,000 people watch wine related videos each month.
* Over 7000 wine tweets/ day
* Over 1300 wine bloggers
* The wine experience has become portable with over 300 iPhone apps.

Wine is a topic with many passionate fans, so it’s only natural that these passionistas would take to the Social Web. I did it myself a year ago at Liquid Oregon.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Chris Maley says

    David,
    My buddy, Rick Bakas is a former freelance Art Director, who is now the Director of Social Marketing at a winery in Napa. It was a position they created just to hire him. He was a great designer to work with, and now he’s the mack daddy of wine marketing. Just started last year.
    http://rickbakas.com/?page_id=80