Social Space Fermentation


Social media marketing and analytics provider, Lift9, sees some needle movement in the wine industry.

For instance:
* 700,000 people watch wine related videos each month.
* Over 7000 wine tweets/ day
* Over 1300 wine bloggers
* The wine experience has become portable with over 300 iPhone apps.

Wine is a topic with many passionate fans, so it’s only natural that these passionistas would take to the Social Web. I did it myself a year ago at Liquid Oregon.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.