Social Space Fermentation

Social media marketing and analytics provider, Lift9, sees some needle movement in the wine industry.

For instance:
* 700,000 people watch wine related videos each month.
* Over 7000 wine tweets/ day
* Over 1300 wine bloggers
* The wine experience has become portable with over 300 iPhone apps.

Wine is a topic with many passionate fans, so it’s only natural that these passionistas would take to the Social Web. I did it myself a year ago at Liquid Oregon.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.