Archives for January 2010

Product Before Brand Is Logical, But What’s Logic Got To Do With This?

Dan Levy at

Brooke Shields He Ain’t

What the hell is this? It’s Deutsch’s first work for VW, according to Brian Morrissey of Adfreak. Morrissey reminds, “for every ‘Whassup?’ that gets ingrained in pop culture, there are an untold number of failed attempts by advertisers to gin up some kind of ‘cultural movement.’” Right. I hope this campaign fails fast, or gets […]

Left Brained Clients Getting You Down? Spring Some Behavioural Economics On Their Sorry Behinds.

Rory Sutherland, vice-chairman of Ogilvy Group UK, writing in Campaign, makes an argument for behavioural economics – a decades-old, yet newly fashionable, field of study. Why is marketing – and, more importantly, the vital study of human behaviour – so little celebrated in the wider world of business? And why have marketers and agencies not […]

Spotlight on NW Creative: Sustainable Business Oregon

Sustainable Business Oregon is a new title from Portland Business Journal. The pub has been up and running since the start of the year. Upon my first visit to their site, I took note of the nice design, a mix of local and national news, and this Sponsored Tweet Ad Unit from Portland agency Grady […]

Repurposing Materials Used In Out of Home Advertising

Billboard 2 Swag takes billboard vinyl and turns it into products that are ideal for promotions or retail programs. According to Brand Freak, the company is working with Los Angeles marketing agency, Midnight Oil Creative and its sibling production company LA Graphico, to make items from old movie billboards into wine bags, totes and eventually […]

McTainment Down Under

Fun, play-time and a focus on characters have always been part of the McDonald’s brand experience. To me, it makes sense to bring these brand attributes out in episodic video for the social space. Six days ago we ran a story about episodic content in McDonald’s northnermost regions, I’ll Have A Coke, And Some McMedia. […]

Plan To Move People

Bob Hoffman, a.k.a. The Ad Contrarian is at it again–the guy has a knack for stirring shit up. This time, he’s saying account planning “needs to crawl away and die.” Here’s his first reason why: Strategy is too important to be left to the strategists. Advertising and brand strategy ought to be done by the […]

Pay Walls Aren’t Walls At All, They’re The Press Room’s Foundation

The more pay walls that go up the more normal the structures will become and the more tolerant media consumers will become. But that doesn’t mean pay walls are the answer, just that they will become one of many answers for more and more publishers. According to Editor & Publisher, McClatchy CEO Gary Pruitt is […]