Archives for January 2010

Spotlight On NW Creative: Wiggs Asks, Marr Answers

David Wiggs of Marketing Hitch, a marketing agency search consultancy in Bellingham, conducted an interview with Brian Marr, Managing Director at Seattle’s Wexley School of Girls. Q. We’ve all read that the pitch / RFP process is broken. Many agencies aren’t even interested in competing in pitches. Do you see an alternative to this process? […]

Super Bowl Sunday — The Perfect Occasion for An Abortion Debate

University of Florida quarterback Tim Tebow will appear with his mom in a Super Bowl ad for Focus on the Family next month. According to and The Palm Beach Post, Tebow defended the 30-second ad in which he and his mother Pam are expected to discuss her decision not to have an abortion despite […]

Adhesion Is The New Sticky

Mobile ad company Crisp Wireless has introduced a fixed placement unit for smartphones that keeps ads onscreen while a user scrolls up or down on a mobile Web page. The new “Adhesion” ads support rich media formats like expandable, tap-to-call and tap-to-video as well as the ability to share, close or save, or ad content […]

Creatives Serving Creatives

Speaking at the Midem music conference in Cannes, producer and hip hop star Pharrell Williams–a man with a well-honed identity–unexpectedly gave the agency business a rousing endorsement. Asked what he would do if he was starting out today, the singer and producer told the

McGarry Bowen Vs. Mother: A Study In Contrasts

Reading through AdAge this week, which highlights agencies of the year, I noticed an interesting contrast in McGarry Bowen, AdAge’s Agency of the Year, and Mother, Creativity Agency of the Year. Here’s a bit from the McGarry profile, focusing on great account service as a hallmark of the agency: “He is a class act and […]

Do You Have Denim Needs? Go With The Brand That Turns Stupid On Its Head.

Diesel wants you to be stupid. Seriously. Here’s a bit of their stupid manifesto: Be stupid. What we’re talking about isn’t a tag line. What we’re talking about is a call to arms. Stupid ain’t dumb, stupid is something deliciously greater. Put another way, only the stupid can be truly brilliant. Renzo Rosso is stupid. […]

Disaster Ads Almost Deserve Their Own Award Show Category

Here’s some new work from Y&R Lisbon for the International Medical Assistance. Fundação AMI also has a Twitter presence.

Add A-List Agencies To The Long List of A-List Celebs, A-List Bloggers, et al

People like lists. That’s the word around the media company water cooler. People especially like lists when they appear on them. For instance, look at the lead to this press release from Weber Shandwick: Weber Shandwick, a leading global public relations firm, was today named to Advertising Age’s esteemed Agency “A-List”. As the only PR […]