Archives for June 2009

IE8 Users Help Feed America’s Hungry

According to Alana Semuels of Los Angeles Times, the following commercial starring Superman Dean Cain is from Indiana ad agency Bradley and Montgomery. But is a new commercial enough to get you to download a new browser (when you’re already running Firefox)? Probably not, so Microsoft is appealing to your better side. The tech giant […]

Yet Another Facebook Story: Tick Tock, Tick Tock

I like how Douglas Rushkoff thinks. In an article on The Daily Beast, he says Facebook–which is offering its 200 million users the chance to adopt a custom URL for the first time on Saturday–is about to become the new AOL and fall on its non-proverbial face. Facebook must be hoping the name change will […]

Diller Disses “Internet Approach to Advertising”

The Web properties belonging to Barry Diller’s Interactive Corporation received 835 million visits across its network in April from roughly 194 million uniques. IAC is a company rolling in page views, serving huge audiences and yet they struggle to figure out how to make money. Here’s an excerpt from a Paid Content interview that touches […]

AOL Buys Two Hyperlocal Hotties

Hyperlocal news site, Patch, and Going, a soc net where friends share their entertainment schedules, are now part of the reinvented AOL. “Local remains one of the most disaggregated experiences on the Web today — there’s a lot of information out there but simply no way for consumers to find it quickly and easily,” said […]

Joke of the Day: Obama Is Anti-Business

I don’t think of the Chamber of Commerce as a political organization, but I’m clearly out of touch. According to The Wall Street Journal: The U.S. Chamber of Commerce said it will spend $100 million in an effort to stem the “rapidly growing influence of government over private-sector activity,” in a major new move by […]

Reznor Points His Nail Gun At Social Media

Trent Reznor is stepping out of the social media tar pit. The problem with really getting engaged in a community is getting through the clutter and noise. In a closed environment like a lot of this can be moderated away, or code can be implemented to make it more difficult for troublemakers to persist. […]

The Path To Empathy

If you believe talking heads on TV, empathy is a bad thing for a Supreme Court justice to have. It’s a must-have to be good in advertising: In advertising agencies, empathy–in this case, the ability to understand an audience–is a skill, just like Photoshop prowess. It needs to be learned and honed for effective marketing. […]

World, Meet Quaker City Mercantile. QCM, World.

Philadelphia creative, Steve Grasse, is always up to something big. It’s just the way the guy works. His latest BIG IDEA entails moving to the country and making things with his hands. “The go-go excesses of the millennium is over,” Grasse said. “Now America needs to get back to fundamentals–hard work, brilliant inventions, and the […]