Reznor Points His Nail Gun At Social Media

Trent Reznor is stepping out of the social media tar pit.

The problem with really getting engaged in a community is getting through the clutter and noise. In a closed environment like nin.com a lot of this can be moderated away, or code can be implemented to make it more difficult for troublemakers to persist. It’s tedious and feels like wasted energy doing that shit, but some people exist to ruin it for others – and they are the ones who have nothing better to do with their time. Example: on nin.com, there’s 3-4 different people that each send me between 50 – 100 message per day of delusional, often threatening nonsense. We can delete them, but they just sign back up and start again. Yes, we are implementing several changes to address this, but the point is it quickly gets very old weeding through that stuff.
I will be tuning out of the social networking sites because at the end of the day it’s now doing more harm than good in the bigger picture and the experiment seems to have yielded a result. Idiots rule.
…we’re in a world where the mainstream social networks want any and all people to boost user numbers for the big selloff and are not concerned with the quality of experience.
With all of that said, I have business in the real world to attend to including wrapping up the live version of NIN, DOING some cool new shit and spending as much time as possible with the most amazing woman in the world.

People drop in and out of social media sites everyday. But Reznor is one of the more high profile rock stars to engage directly with fans, so his pull back is worth noting. He doesn’t say that NIN will forgo social media, just that he personally will, at least for now.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.