Archives for May 2009

It Takes A Lot of Phone Calls To Make A Movie

Once upon a time cinema advertising was as pedestrian as a bill stuffer. Luckily times change. [via AdHunt]

Bernbach Gets A Second Look In New Book

A new book might take a bit of the shine off DDB legend, Bill Bernbach (the “B” in DDB). From Ad Age: Twenty-seven years after the death of legendary adman and DDB founder, the agency’s former PR director has quietly self-published a 200-page tell-all, Nobody’s Perfect: Bill Bernbach and the Golden Age of Advertising, that […]

The Sweetest Tweet of All

Have you been wondering how Apple selects which iPhone applications to feature its latest TV ads, and how a small third-party app developer gets Cupertino’s attention? Great, so have I. Thankfully, The New York Times has some answers. In today’s Sunday Business, we meet Mitchell Waite and hear how his iBird Explorer went from relative […]

Start With The Answer: Good Advice, Easily Digested

These days, it seems everyone has advice to share, and they write a book about it. Especially advice for businesspeople, or leaders, or CEOs, etc. So on the surface, it didn’t seem like there would be anything special about Start With The Answer And Other Wisdom For Aspiring Leaders by Bob Seelert. But Seelert is […]

Today In Twitterverse: Criticism Before Capitulation

Paul Farhi, writing in American Journalism Review, says, “Twitter can be an exceptionally inefficient channel, if not a downright maddening one.” And that’s “it’s OK to be sick and tired of Twitter.” Writing on his blog, Craig Stolz argues that serious Twitter criticism is good for the service and the millions of Twitteurs who use […]

Jack Keeps Bringing It

I have a theory. It’s not a very highly-developed theory, but I truly believe advertising where I live (Atlanta) would be much, much better overall if the general populace here was regularly exposed to Jack In The Box TV commercials. Because it would force the local yokels here to raise their game. Since there isn’t […]

If This Doesn’t Get Your Goat, Nothing Will

U.S. News & World Report picked up an odd little item from The Sydney Morning Herald that I’m excited to share with you here. Mitsubishi Motors is offering a free goat with every Triton ute sold before August in a novel effort at correcting the economy. Mitsubishi Motors New Zealand general sales and marketing manager […]

Jason Shares, Asks “What Can You Share?”

Jason Fried of 37 Signals spoke at Big Omaha earlier this month. He had some interesting things to say, like stop embracing failure; don’t plan just do; work don’t talk; be aware of what byproducts you’re making so you can profit from them too; freely share your knowledge so you can later sell your audience […]