Once upon a time cinema advertising was as pedestrian as a bill stuffer. Luckily times change. [via AdHunt] …
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By David Burn
Once upon a time cinema advertising was as pedestrian as a bill stuffer. Luckily times change. [via AdHunt] …
Continue Reading about It Takes A Lot of Phone Calls To Make A Movie →
A new book might take a bit of the shine off DDB legend, Bill Bernbach (the "B" in DDB). From Ad Age: Twenty-seven years after the death of legendary adman and DDB founder, the agency's former PR director has quietly self-published a 200-page tell-all, Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising, that shatters the image of Mr. Bernbach as masterful copywriter and confident ad titan. In it, Doris …
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By David Burn
Have you been wondering how Apple selects which iPhone applications to feature its latest TV ads, and how a small third-party app developer gets Cupertino's attention? Great, so have I. Thankfully, The New York Times has some answers. In today's Sunday Business, we meet Mitchell Waite and hear how his iBird Explorer went from relative obscurity to the top of the charts. In April, Apple celebrated the one billionth …
These days, it seems everyone has advice to share, and they write a book about it. Especially advice for businesspeople, or leaders, or CEOs, etc. So on the surface, it didn't seem like there would be anything special about Start With The Answer And Other Wisdom For Aspiring Leaders by Bob Seelert. But Seelert is the Worldwide Chairman of Saatchi and Saatchi, so I wanted to see if there was any unique advice for the …
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By David Burn
Paul Farhi, writing in American Journalism Review, says, "Twitter can be an exceptionally inefficient channel, if not a downright maddening one." And that's "it's OK to be sick and tired of Twitter." Writing on his blog, Craig Stolz argues that serious Twitter criticism is good for the service and the millions of Twitteurs who use it everyday. It's easy for insiders to get swayed by early adopter enthusiasm and begin …
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I have a theory. It's not a very highly-developed theory, but I truly believe advertising where I live (Atlanta) would be much, much better overall if the general populace here was regularly exposed to Jack In The Box TV commercials. Because it would force the local yokels here to raise their game. Since there isn't a JITB for hundreds of miles, I keep forgetting how inventive and funny their spots have been over …
By David Burn
U.S. News & World Report picked up an odd little item from The Sydney Morning Herald that I'm excited to share with you here. Mitsubishi Motors is offering a free goat with every Triton ute sold before August in a novel effort at correcting the economy. Mitsubishi Motors New Zealand general sales and marketing manager Peter Wilkins said the economy's recovery was in the hands of the rural sector, and goats, like …
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By David Burn
Jason Fried of 37 Signals spoke at Big Omaha earlier this month. He had some interesting things to say, like stop embracing failure; don't plan just do; work don't talk; be aware of what byproducts you're making so you can profit from them too; freely share your knowledge so you can later sell your audience things; focus on the things that don't change; and inspiration is perishable so do it now. Good stuff. …
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By David Burn
ART & COPY is a documentary that "reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time." Director Doug Pray speaks to Lee Clow, Dan Wieden, Phyllis K. Robinson, Hal Riney, Cliff Freeman, Mary Wells, Rich Silverstein, Jeff Goodby and George Lois about the creative process and gets their responses down on film. The One Club helped fund the project. The …
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By David Burn
W+K Radio rebroadcast Dan Wieden's speech on diversity to the 4As this morning at 9:30 am PST. Adweek covered the talk, but it's much better to hear it from the man himself. DJ Safi followed the rebroadcast by hosting a live discussion with Cheeraz Gorman on race in advertising. Gorman is a graduate of of Miami Ad School and WK12.5 and a former employee of Burrell Communications in Chicago, a prominent African …
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