Efficiency Vermont wants Green Mountain staters to buy lots of compact fluorescent bulbs, or CFLs. So much so the advocacy group turned to Burlington agency, Kelliher Samets Volk for a TV, print and interweb campaign called New Bulb In Town. The goal is to sell 600,000 CFLs in Vermont this year. In other words, one for every resident. …
We've Never Heard This In The Halls of Adlandia
One may purchase this image on a t-shirt thanks to the good people at Wire & Twine. [via Merlin Mann's Tumblr page] …
Continue Reading about We've Never Heard This In The Halls of Adlandia →
Tootie Pie Toots Its Own Horn
Who says clients don't care about awards? I came across this press release for the Tootie Pie Company: The Tootie Pie Company, Inc., a premium baker and seller of high-quality, handmade pie, announces that its product packaging was awarded a 2008 Gold ADDY® by the San Antonio Advertising Federation. This top award qualifies the packaging for the American Advertising Federation District 10 competition in Dallas this …
Free Your Mind…
Kevin Kelley, founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog, has some deep thoughts about getting paid in a time where content is increasingly free. When copies are free, you need to sell things which can not be copied. Well, what can't be copied? There are a number of qualities that can't be copied. Consider "trust." Trust cannot be copied. You can't purchase …
Today In Twitterverse: Don’t Overthink It
Anil Dash works at Six Apart. The funny thing about Anil's tweet is the fact that "Dashes" is a clever twist. …
Continue Reading about Today In Twitterverse: Don’t Overthink It →
Set Your DVRs
In anticipation of the web show quarterlife’s network debut on NBC (premiere episode on Tuesday, Feb. 26 10/9c) and MTV (premiere on the afternoon of the 26th), New Tee Vee spoke to series creator Marshall Herskovitz and star Bitsie Tulloch. Herskovitz says, "I’m on the site literally 15 times a day and I’m reading every comment. When we were doing Once and Again, I would go to the fan sites maybe once a week at …
Digitas/Chicago Puts Itself Out There
Office Humor Eventually Leads To Hot Beverage Consumption
According to Adweek, Ogilvy & Mather's branded entertainment group is supporting Kraft's Tassimo hot beverage system with...wait for it...webisodes and a consumer-generated contest. "Creating original, entertaining content gives Tassimo both cultural currency and permission for further conversations with consumers," said Joseph Frydl, director of Ogilvy's branded content and entertainment group. "Purely interruptive …
Continue Reading about Office Humor Eventually Leads To Hot Beverage Consumption →
