Publicis Mojo, with offices in Sydney, Melbourne and Brisbane plucked a cherry assignment from Coca-Cola. According to Ad Age, the shop prevailed in an internal Publicis review to land global duties on Diet Coke. The global strategy will be implemented by local agencies already handling Diet Coke, known in some countries as Coke Light, either in the original format or adapted for the local market. In a handful of …
Roy Spence Loves The Red Phone Of Fear
Back in 1984, GSD&M's Roy Spence was working for Walter Mondale's campaign and created this spot for Texas: Now, Spence is back working for Hillary Clinton. The ominous phone is back, too: Apparently, he hasn't had many new thoughts while walking across America. To paraphrase GSD&M's work for Southwest, Spence is now free to scare the shit out of the country. UPDATE: And in a matter of hours (something few consumer …
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Where Commercials Once Were
I can't believe I haven't heard about Lovebites, a content play from JWT for Sunsilk Hair products, until now. Thankfully, Damiano Vukotic has heard. Lovebites is a 2-minute show that runs during commercial slots on "Sex in the City" reruns. The show was developed by JWT in conjunction with Paul Reiser (Mad About You). According to JWT's blog, The Good Stuff, a second season of 65 episodes was commissioned by the …
Making Music With Machines
Cool Hunting is reporting on a new experiential marketing initiative from Absolut Vodka. Absolut Machines is Absolut's promotional initiative that explores where technology meets design in the form of two "machines." Last night we got to check out one, the Absolut Quartet, an interactive multi-instrumental robotic machine. It consists of a marimba played by rubber balls precisely shot from a robotic cannon, a series …
When The Work Stinks, Make A Stink
Richard Huntington, Director of Strategy for Saatchi & Saatchi in the UK, is looking for planners to stretch during difficult times on an account. Whenever I come across thinking that simply doesn't excite me but where there are extenuating circumstances for why the strategy is as it is, I always ask the planner for their skunk strategy. A skunk strategy is that alternative bit of thinking that they really wanted to …
quarterlife Moves To Bravo
New Tee Vee has several posts about quarterlife's network debut and the fallout from said TV event. In a development that could kill the network dreams of other fledgling web series, quarterlife’s premiere on NBC bombed. TV by the Numbers paints the not-so-pretty picture: quarterlife came in last place in its time slot, with a mere 3.86 million viewers. An ABC Primetime news special won the hour with 7.64 million …
In Praise of Print
Crispin, Porter & Bogusky executive creative director, Andrew Keller, is in Sydney judging this year's ANDY Awards. He's also keeping a journal at Creativity Online. Here's a bit of what he's saying: I'm fascinated by print. It is almost impossible to nail down what makes a great print ad. There are rules and there are goals and there are philosophies, but there are no guarantees. The right answer just is the right …
When They Own It, They Really Mean It
According to The Wall Street Journal, celebs, like agencies, are looking for a cut of the action these days. Rather than a straight annual endorsement fee for doing a TV spot or slapping their picture on a magazine ad, some celebrities and athletes look for deals that offer a bigger piece of the action. Rapper 50 Cent recently received a windfall when Coca-Cola Co. bought Energy Brands Inc., the maker of the Glacéau …
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