Making Music With Machines

Cool Hunting is reporting on a new experiential marketing initiative from Absolut Vodka.

Absolut Machines is Absolut’s promotional initiative that explores where technology meets design in the form of two “machines.” Last night we got to check out one, the Absolut Quartet, an interactive multi-instrumental robotic machine. It consists of a marimba played by rubber balls precisely shot from a robotic cannon, a series of spinning wineglasses dampened by robotic fingers and an array of percussive instruments.
The upshot is an electromechanical sculpture that fuses art, technology and interactivity. Completing the Quartet, users from around the world are able to interact with the machine online by inputting a short musical snippet on a simple keyboard. The machine then processes this information and responds with a unique musical composition which is live streamed at Absolut Machines.

David Report and this press release offer more information about the project.
If you’re in NYC, you can see the project in action.
Absolut Machines: Absolute Quartet
28 February – 30 April 2008
186 Orchard Street
New York, NY 10012



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.