The New York Times looks at American Eagle Outfitter’s journey into branded entertainment. Last summer, on its Web site, ae.com, American Eagle introduced a dedicated media channel called 77e, which plays music and videos. The idea was to make visitors intrigued enough by what they saw to entice them to click further and buy clothes. […]
Archives for 2008
Scott Karp of Publishing 2.0 has some great advice, as always, for those working to understand the new advertising culturescape. Google turned search advertising into the most profitable media business on the web by following the basic principle that advertising must create value for consumers. Search advertising is so powerful because the ads are relevant […]
It seems the bone of contention over Facebook’s Beacon application was but the tip of the iceberg. Now Wired is exploring the company’s “Social Ad” platform and raising more questions about consent and privacy. Have you used Facebook to give a shout-out to businesses you like? Best make sure your profile picture catches your best […]
The context for this contextual advertising dust up, or why this is here. Hat tip to High Jive.
I’m in Boulder today, so I thought I’d take a drive out Diagonal Highway toward Longmont to see where Crispin Porter & Bogusky has set up shop in a nondescript office park. And look, there are a bunch of cars in the parking lot. On New Year’s Day. Which leads me to believe it takes […]