What A Waste

According to World Advertising Research Center, marketers worldwide believe that 65% of their marketing spend had no discernible effect on consumers in 2007.
Asi Sharabi of No Man’s Blog believes “marketers are trapped in a vicious negative feedback of ineffective campaigns and ineffective measurements.”
What’s your read? Would improved measurement allow you to get more creative?

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.