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Continue Reading about Yet Another Facebook Story: Poke This! →
By David Burn
By David Burn
Bloviation from The Bobosphere: What passes online for opinion, analysis, criticism and commentary too often lacks logic, coherent argument, evidence, intellectual rigor or even simple honesty. It wallows instead in snide cheapshots and ad hominem bile, scurrilousness and schadenfreude, free-floating hostility and bullying disguised as wit. We'd like to imagine the internet as a tool for democracy and Platonic …
By David Burn
Tim Brunelle is calling for executive-level participants in this Participation Age thingamajiggy. It's not enough to trot out the resident one or two social media experts inside the agency, and have a pleasant forced laugh around how "the kids" in your agency are "participating." I truly believe the CEO, President, Chairman, CFO, CCO, ECD, Head of Planning, Head of Media, Head of Production, Head of HR — the people …
Continue Reading about Please Hold, Our CEO Is Updating Her Spacebook Page →
By David Burn
Brian Morrissey of Adweek reminds us that ad peeps are often restless souls with gigantic ambitions. A half-dozen executives from the London operations of DDB, Naked Communications, Isobar, Tribal DDB and Diageo have joined forced to launch AnalogFolk, a shop that is dedicated to what it is calling "communications products" that meld digital technology with real-world interaction. Unlike regular bits of ad messaging, …
Continue Reading about Hey, Let’s Manufacture Products, Someone Else Can Offer Services →
By David Burn
Agencies are regularly asked during new client presentations, or offhand over dinner, if they have experience marketing to the Hispanic community. It's "the other" hot topic, along with online ad spending. Lou Lopez, VP, consumer and business insights at Synovate told Ad Age: "A big thing is how you treat Hispanics," Mr. Lopez said. "Hispanics expect to form a relationship with their bank. American consumers are …
By David Burn
According to BusinessWeek, big brands are looking to widgets to cure some of their banner ad ills. A&E, Electronic Arts, Viacom's Paramount Pictures, Sony Pictures, Gap, Hewlett-Packard, Hallmark, and Blockbuster are among the businesses hoping to spread a marketing message or raise brand awareness through widgets. "Content and functionality are the new creativity—it's not about whether you have a whiz-bang rich …
Just how typical are guys like Mark Penn in your industry? 'Cause the controversy du jour today is this story in the LA Times about Penn's role in the Clinton campaign: As the campaign faces a make-or-break moment, some high-level officials are trying to play down their role in the campaign. Penn said in an e-mail over the weekend that he had "no direct authority in the campaign," describing himself as merely "an …
Continue Reading about Dear AdPulp Readers Who Work In PR, →
By David Burn
Cons are 100 this year. Gary Koepke, the cofounder and executive creative director of Boston-based ad agency Modernista! says, "They've always been around in my life. They're a fixture, like family . . . it's like an archetype now - like a cross or an old Coca-Cola label." [via The Boston Globe] …
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