quarterlife Moves To Bravo

New Tee Vee has several posts about quarterlife’s network debut and the fallout from said TV event.

In a development that could kill the network dreams of other fledgling web series, quarterlife’s premiere on NBC bombed. TV by the Numbers paints the not-so-pretty picture: quarterlife came in last place in its time slot, with a mere 3.86 million viewers. An ABC Primetime news special won the hour with 7.64 million viewers, and even the wait-wasn’t-that-canceled Jericho did way better, attracting 6.9 million people.
Our own Liz Gannes spoke with quarterlife creator Marshall Herskovitz at the Harvard Business School Entertainment and Media Conference today. In a nice moment of candor, even Herskovitz admitted that the show “bombed” last night, and offered up some interesting commentary.
Herskovitz said “We shouldn’t have been on a network to begin with. Our show, probably if it was going to TV should have been on a cable network, and that’s probably where we’re going to end up.”

He’s correct. After one episode on NBC, the show is now headed to Bravo.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.