quarterlife Moves To Bravo

New Tee Vee has several posts about quarterlife’s network debut and the fallout from said TV event.

In a development that could kill the network dreams of other fledgling web series, quarterlife’s premiere on NBC bombed. TV by the Numbers paints the not-so-pretty picture: quarterlife came in last place in its time slot, with a mere 3.86 million viewers. An ABC Primetime news special won the hour with 7.64 million viewers, and even the wait-wasn’t-that-canceled Jericho did way better, attracting 6.9 million people.
Our own Liz Gannes spoke with quarterlife creator Marshall Herskovitz at the Harvard Business School Entertainment and Media Conference today. In a nice moment of candor, even Herskovitz admitted that the show “bombed” last night, and offered up some interesting commentary.
Herskovitz said “We shouldn’t have been on a network to begin with. Our show, probably if it was going to TV should have been on a cable network, and that’s probably where we’re going to end up.”

He’s correct. After one episode on NBC, the show is now headed to Bravo.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.