Stumptown Cofee enjoys a unique position in consumers’ minds. Their offering is so distinctive, the brand needs next to no traditional advertising. Yet, the pieces they do choose to use like the old-fashioned postcard above or their newly redesigned website express the brand’s values perfectly.
Archives for October 2008
Revision3 is making some changes to its lineup. As you may have heard, today we had to make some tough staffing decisions as we ended the run of a few of our shows. For our long-running Photoshop show Pixel Perfect, it’s the end of a show that’s done over a hundred episodes, and delivered essentially […]
Dennis Hahn at ID Branding in Portland, OR thinks Dunkin’ Donuts could have reached deeper into its toolbox than to challenge Starbucks on taste. …this campaign reeks of the same old tired ad-driven approach. And a taste test no less! Is this the best you could do? According to Ad Age, the chain has gone […]
Bacon Salt is a fat free, zero calorie, low sodium, vegetarian, Kosher, seasoning salt that makes everything taste like bacon. Bacon Salt is also the focus of Brian Morrissey’s new article on small companies that use social media to their benefit.
Season two is a wrap. Damn these things fly by quickly.
I remember thinking about five or six years ago how if I went to a digital shop, I’d be pigeon-holed in their creative cul de sac. WRONG! According to Ad Age, digital shops are now beating traditional shops for agency-of-record status. While most clients still seek best-in-class specialists for every discipline, more are showing interest […]
“Clients get the advertising they deserve.” I trot out that one a lot, and former Comcast CMO, Marvin O. Davis, explores the issue further in a great Adweek column: I recall an occasion when I was traveling with several company executives. Everyone was expressing their opinion on their favorite and least-favorite company commercials. When I […]
According to The Wall Street Journal, business executives represented by the U.S. Chamber of Commerce fear that Democrats, bouyed by heavy spending from organized labor, could gain enough muscle in the Senate to spark policies favoring increased unionization, higher taxes, more restrictions on trade and more regulation on the financial-services and housing sectors. So, the […]
“Consumed” columnist, Rob Walker, takes on a subject today that has the power to upset, annoy and challenge people who build brands for a living. That’s right, Billy Mays is the subject of an article in The New York Times Sunday Magazine. Pretty highbrow territory for the master of yell-and-sell. Walker points out that despite […]
If you click into The New York Times “Business” section, as I just did, about all that’s there on this otherwise fine Saturday is doom and gloom. For example: GM shuts down Janesville, WI plant as S.U.V. sales plummet drastically. A Harvard professor looks at the Great Depression and concludes that economists would not know […]