You Are Under the Influence

Bloggers are powerful people. They help drive purchase decisions.
Caroline McCarthy, of CNET News, reports:

A new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend.
It’s good news for BuzzLogic, which tracks blogger influence for clients and has seen blog advertising pushed aside a bit on Madison Avenue in favor of “appvertising” and social ads.

You know, this news is making me feel bold.

  • Please buy ad space on
  • Please buy my ranch home located between Hilton Head and Savannah.
  • Please buy my services as a copywriter, creative director, brand strategist.

I think that will do for now. I don’t want to over-stimulate my powers.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.