You Are Under the Influence

Bloggers are powerful people. They help drive purchase decisions.
Caroline McCarthy, of CNET News, reports:

A new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend.
It’s good news for BuzzLogic, which tracks blogger influence for clients and has seen blog advertising pushed aside a bit on Madison Avenue in favor of “appvertising” and social ads.

You know, this news is making me feel bold.

  • Please buy ad space on
  • Please buy my ranch home located between Hilton Head and Savannah.
  • Please buy my services as a copywriter, creative director, brand strategist.

I think that will do for now. I don’t want to over-stimulate my powers.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.