Archives for September 2008

Chipotle Lets An Agency Relationship Go Sour

Ad Age reveals a choice nugget regarding the parting of Chipotle and its’ short-lived ad agency, Devito/Verdi: Chipotle is looking for a new agency, the company announced this morning. Its $15 million to $20 million business moved to DeVito/Verdi, New York, in January, following a review. It does not appear to be the most amicable […]

“Banner Blindness” Wrong Diagnosis

From a branding perspective, click through rates are a poor metric, because one needn’t click a banner to be impacted by it. According to The Wall Street Journal, ad-technology and Web-measurement companies (namely Microsoft) are trying to engineer a comeback for display ads, offering data that they say show display advertising is more effective than […]

Hyundai Leaves Goodby In the Dust

Ad Age has the story: Hyundai dealers were unhappy with Goodby’s cerebral “Think About It” campaign, the executives said. Also, Hyundai’s president-CEO, Jong Eun Kim, who arrived in January, was losing patience that the agency’s work for the $80 million launch of the new upmarket Genesis sports sedan wasn’t working, one of the executives said. […]

Investment Requires Measurement, Regardless of the Field of Play

The quest for measurable data that confirms or denies the success of a campaign, particularly in the eyes of a cost sensitive client, is now coming to social media. Adweek is reporting that a new industry group, the Social Media Ad Council, is forming to establish guidelines for engagement-oriented advertising, including a common way of […] Is Proof That People Will Pay For Online Content

Rupert Murdoch predicted The Wall Street Journal’s online subscription revenue will increase by $300 million per year over the next several years. Murdoch said at an investors conference on Wednesday that he initially had high expectations for the online newspaper as a free offering for consumers worldwide, but he reversed himself after looking at the […]

Microsoft Cancels Seinfeld

Apparently, the Crispin spots featuring Jerry Seinfeld are getting the hook, and being replaced with other spots, including John “I’m a PC” Hodgman look-a-like embracing the character in the Apple ads. From The New York Times: What follows is an audacious embrace of the disdainful label that Apple, Microsoft’s rival, has gleefully — and successfully […]

McCain Makes “Change” Out of Wall Street Fiasco

“I’ll reform Wall Street and fix Washington,” McCain says. That’s bold talk. And it’s a lie. Perhaps, the Arizona Senator never received the memo. For, Washington has been in Wall Street’s pocket–and the pocket of anyone else with money to spend–for generations. Populist rhetoric isn’t going to get the job done. The only person in […]

Your PR Spin Quote Of The Day

From an Indoor Tanning Association press release regarding Sarah Palin’s installation of a tanning bed in the Alaska Governor’s Mansion: “Kudos to Governor Palin for standing up to dermatologists and other members of the sun scare industry who are trying to frighten Americans away from UV light.” – Dan Humiston, President of the Indoor Tanning […]