Chipotle Lets An Agency Relationship Go Sour

Ad Age reveals a choice nugget regarding the parting of Chipotle and its’ short-lived ad agency, Devito/Verdi:

Chipotle is looking for a new agency, the company announced this morning. Its $15 million to $20 million business moved to DeVito/Verdi, New York, in January, following a review. It does not appear to be the most amicable of partings.
“All of the agencies in the review may want to call us or the previous agencies for our thoughts,” DeVito spokesman Kelly Durcan said. The agency will not be part of the review. He added that the business has been “very quiet.”

Some clients earn a reputation for being difficult and burn through agencies quickly. Of course, there’s two sides to every story, but it’s always refreshing to see an agency stand up for itself, or at least be willing to call out a client for its impetuousness.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.