Microsoft Cancels Seinfeld

Apparently, the Crispin spots featuring Jerry Seinfeld are getting the hook, and being replaced with other spots, including John “I’m a PC” Hodgman look-a-like embracing the character in the Apple ads. From The New York Times:

What follows is an audacious embrace of the disdainful label that Apple, Microsoft’s rival, has gleefully — and successfully — affixed onto users of Microsoft products: “I’m a PC.”
One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. “Hello, I’m a PC,” the engineer says, echoing Mr. Hodgman’s recurring line, “and I’ve been made into a stereotype.”

If there’s no more Seinfeld, well that was one damn expensive teaser campaign.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.