Archives for September 2008

First The Banks, Then The Automakers

So when does the advertising industry get a bailout? I’m just asking. By the way, I think any auto industry bailout should include a provision the auto dealers stop yelling and screaming in their commercials or they don’t get shipped any more cars from the Big 3.

Boca Raton Doesn’t Fair Well In This Dialogue

One thing about video sharing sites, they allow for endless director’s cuts, since there’s no need for drawing inside the :30 and :60 second lines.

Condoms Save

Good Magazine looks at Kate Roberts’ approach to cause-related marketing. A former exec at the Moscow and Bucharest branches of Saatchi & Saatchi, Roberts now heads YouthAIDS, a not-for-profit based in Washington, DC. Comparing her groups’ educational message to that of consumer marketing, she says, “It’s the same strategy. You have to make something desirable, […]

An Attack Ad from the Bread Aisle

This new campaign from TDA in Boulder aims to separate Rudi’s Organic from the “healthy-looking, healthy-sounding” supermarket breads.

Negative Ads Aren’t Limited To Political Campaigns

My new column for Talent Zoo takes a look at negative ads–both in political campaigns and consumer marketing. A psychologist could explore the pathology more in-depth than I could, but the basic fact is that negativity sticks in the brain. It has an immediate, visceral impact. Compliments are fleeting, but insults sting for years. You […]

The Oracle of Omaha’s Blessing (And Cash) Come In Handy

Today’s a good day to be Goldman Sachs. Warren Buffett, the wisest investor in Stock Market history, just gave the firm a vote of confidence like no other. Nothing talks like money, and Buffet’s firm, Berkshire Hathaway, just put $5 billion on the table. Buffett says Goldman Sachs is an exceptional institution. “It has an […]

With CP+B’s Help, Microsoft Plays To Its Masses

Dave Knox, a brand manager at P&G, says, “I think the ‘I’m a PC’ campaign is a brilliant move by Microsoft to shore up Middle America…The new Microsoft ads work because they focus on what brings us together instead of what sets us apart.” That’s an interesting take, especially at a time when politicians are […]

Using Cash To Find Quality

One of the reasons people enter consumer generated content contests is for the recognition. Now, thanks to a new Super Bowl promotion, would be directors can enter for the money. According to The Wall Street Journal, PepsiCo is offering $1 million to anyone who can create a Super Bowl commercial for its Doritos tortilla chip […]