With CP+B’s Help, Microsoft Plays To Its Masses

Dave Knox, a brand manager at P&G, says, “I think the ‘I’m a PC’ campaign is a brilliant move by Microsoft to shore up Middle America…The new Microsoft ads work because they focus on what brings us together instead of what sets us apart.”
That’s an interesting take, especially at a time when politicians are scrambling to do the same. Again, I’ll ask (rhetorically) why more political campaigns don’t employ general market agencies.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.