Slacker Uprising, the new film by Michael Moore, is available for free download starting today. DVDs are also available for $9.95. Such releases are more common in the music industry, where artists like Radiohead and Trent Reznor have experimented with alternative release and pricing schemes. "This is being done entirely as a gift to my fans," Moore said. "The only return any of us are hoping for is the largest …
This Blood’s For You
Here's an ad for a fictitious product being used to sell a very real TV show on HBO. The marketing team supporting TRUE BLOOD, HBO's new television series, asked ...And Company for a campaign that leveraged the fictional beverage, TRU BLOOD. The agency designed and executed a sequence of print and out-of-home advertisements that promoted the pseudo-blood beverage in the form of a contemporary liquor ad, replete with …
Major League ROI
Ad Age is running an interesting article on CandyStand.com, the popular gaming site created by Wm. Wrigley Jr. Co. Wrigley is now selling the site to Funtank, a branded gaming and entertainment publisher. In my "Content is King" view, this is precisely what brands need to strive for today. Create media properties, not advertising. Then, if/when the content becomes popular enough, brands have the option to sell the …
How Dumb Some Ads Must Look To Cash Poor Households
Ed Cotton of Butler Shine and Stern says it's a challenging, but exciting time to solve marketing problems. Brands needs to understand that the world has changed and the hopes and dreams they promised to consumers might ring rather hollow today. Brands need to get practical. They need to be smarter. They need to get the current mindset and tailor their offerings to meet current needs. Obviously, value takes on new …
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Digging Through The Archives
Good Thing It’s Not Called Blue Roof Inn
After Red Roof Inn was sold last year to a private equity group, the new management team wanted to break out of TV advertising, in favor of a more integrated approach. They found it in a celebrity endorsement deal with country artists Phil Vassar and the group Little Big Town, according to The New York Times. As part of a multimedia campaign, the voices of Mr. Vassar and the members of Little Big Town can be heard …
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Financial Meltdown To Hit Online Ad Market
The financial mess we're facing will have lots of consequences for the ad industry. BusinessWeek takes a look at a slowdown affecting one of the hotter sectors in the biz: online advertising. Even before the financial market malaise took a turn for the worse with the bankruptcy of Lehman Brothers, Bank of America's (BAC) purchase of Merrill Lynch (MER), and the government bailout of AIG (AIG), researchers were …
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Adlandia Is Populated By Bloggers
As you might have noted at one time or another, the AdPulp sidebar is full of links to other ad blogs. By contrast, The Daily (Ad) Biz is offering a sharply condensed A-list, which you might also find edifying and/or utilitarian. I like the selections he made, for sure, although if I made such a list, I'd have to include The Denver Egotist, Adverganza, Ouroboros, Scott Goodson, Brains On Fire and Bad Banana …