This Blood’s For You

Here’s an ad for a fictitious product being used to sell a very real TV show on HBO.
The marketing team supporting TRUE BLOOD, HBO’s new television series, asked …And Company for a campaign that leveraged the fictional beverage, TRU BLOOD.
The agency designed and executed a sequence of print and out-of-home advertisements that promoted the pseudo-blood beverage in the form of a contemporary liquor ad, replete with phrases that echo the ubiquitous “Drink Responsibly” tagline used on all alcoholic packaged drinks. The campaign proved to be so realistic that would-be consumers showed up in liquor stores asking for the TRU BLOOD beverage, with the expressed desire to purchase it.
Seems like the logical next step here would be for a liquor company to jump in and manufacture said product. Where’s there’s customer desire, there ought to be a product to satisfy it.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.