Archives for August 2008

Blogging Gets Its Turn At The Plate

Major League Baseball is spending $65 million this fall to advertise its postseason action, according to The New York Times. When Major League Baseball was looking for a pitchman last year for the postseason, it turned to the social networking site MySpace and found that Dane Cook, the comedian and actor, had a lot of […]

Today’s Big Number

$120 million dollars. That’s how much Invesco paid for the naming rights to Denver’s football stadium. Last night, appearing alongside Joe Biden, Barack Obama said, “And tomorrow night, we’ll be over at Mile High Stadium…” Spoken like a true sports fan.

Rich Young “Friend,” Will You Engage? Please!

Jeremiah Owyang, Senior Analyst at Forrester Research summarizes the latest “revolution in advertising” from Facebook. Facebook launched a new product called ‘Engagement Advertisements’ that encourages members to interact with the ads by leaving comments, sharing virtual gifts, or becoming fans. To combat dismal click through rates of traditional advertisements, these features emulate widgets and encourage […]

This Looks Like A Fun Account

New creative from RPA in Santa Monica: p.s. The college football season kicks off this weekend. I hope you’re ready for it.

PR Battle About PR

Coming off a nice vacation, Richard Edelman busts on Jason Calacanis and defends his chosen profession in one blogged swoop. I am heartily sick of the ad hominem attacks and cheap shots taken by those who would try to draw attention to themselves. For a guy who states that “your ability to hire people, get […]

GS+P Gets Props from Lee

Adweek is running a “special advertising section” tribute to Goodby Silverstein & Partners on the agency’s 25th anniversary. One of the segments includes a piece by Lee Clow. Here’s a slice of what he says: Most people know and admire the famous “Got milk?” campaign. Funny, smart, strategically brilliant. But I still remember the Mill […]

The Gray Lady’s Ad Revenue Takes A Dive

Even the venerable New York Times isn’t immune to the newspaper slump. From The Wired Blog Network: Compared to last July, total revenues from continuing operations decreased 10.1 percent, advertising revenues decreased 16.2 percent and circulation revenues decreased 0.5 percent. Print ad sales were the killer once again, and all is pretty much in line […]

Words That Work

New York Sun and Ad Age columnist, Lenore Skenazy, believes in the power of rhyme and alliteration (even if most copywriters do not). Coca-Cola. I think we can all agree that’s a pretty good brand name, right? Ever think about why? It’s not just the billions of ad bucks behind it. It’s all the K-sounds […]