GS+P Gets Props from Lee

Adweek is running a “special advertising section” tribute to Goodby Silverstein & Partners on the agency’s 25th anniversary.
One of the segments includes a piece by Lee Clow. Here’s a slice of what he says:

Most people know and admire the famous “Got milk?” campaign. Funny, smart, strategically brilliant. But I still remember the Mill Valley Film Festival, a documentary-style conversation with Mill Valley residents from the butcher to the auto mechanic about art and film. And the “Chevys Fresh Mex hand-made today” commercials, long before homemade commercials on YouTube. And the beautiful black & white Norwegian Cruise Lines campaign. I remember being personally offended when a new marketing person unceremoniously took the account away and went on to do very ugly, very ordinary advertising.

I like that—being offended by Norwegian’s “ugly, very ordinary advertising.” Advertising runs in public spaces, thus the people who make it have a responsibility to the public. Fail to meet that responsibility and you’re not advertising, you’re polluting.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.