Greg Cordell, Chief Inspiration Officer at Brains on Fire, likes to do things just so. …
Schedule Some Chill Time in “Sportsman’s Paradise”
New Orleans has plenty of five star hotels, but there's so much more to Louisiana. Trumpet captures that truth in the above ad. And they make another important point in this pro-NOLA t-shirt. …
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If The Jeans Don’t Fit, Live Unbuttoned
One of the best things about Levi's 501 jeans are the button fly. A new global campaign from Bartle Bogle Hegarty will exploit this fact, although in a seemingly contradictory fashion. According to the press release, the new "Live Unbuttoned" campaign centers on the experience of unbuttoning yourself and breaking free from inhibitions and convention. The campaign utilizes the act of unbuttoning Levi's 501 jeans as a …
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Getting Out The “C” Word
Beet.TV is featuring an interview with Christine Beardsell, creative director of The Third Act. Digitas created The Third Act in May to create branded episodic programming for its clients. The Third Act brings together agency, production, media and entertainment resources to offer clients one source for branded content. Holiday Inn Express is the first client to step up to The Third Act's plate, as we've reported …
Thou Shalt Not Navel Gaze
The Denver Egotist points to Big Contrarian by Jack Shedd, so I thought I'd drop by and see what's happening. Right off the top, Shedd says: Talking about your blog is the social equivalent of talking about your dog. It’s a dull conversation for everyone but you. Yet, an entire industry exists built around nothing more than bloggers, talking about blogging to other bloggers via their blogs. It’s a trade show for …
The Story Of A Sign
...and also in a way, the difference between a good headline and a great one. This was the Online Short Film winner at the Cannes Film Festival. Not the ad festival. HISTORIA DE UN LETRERO (THE STORY OF A SIGN) …
Exporting Portland’s Quirky, One Of W+K’s Greatest Accomplishments
Richard Read of The Oregonian visited London and Amsterdam in pursuit of a story about Wieden+Kennedy's expanding global network. He points out that W+K had some trouble recently in Amsterdam, their oldest overseas outpost. But it was nothing Chief Operating Officer, Dave Luhr, couldn't handle, although Luhr did have to move to The Netherlands for several months. Read also looks at the London office's attempt to land …
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McNews
Denver agency Karsh\Hagan, part of TBWA Worldwide, has helped insert McDonald's coffee drinks into local news programming on Fox affiliate, KVVU in Las Vegas, according to The New York Times. McDonald's products also appear on morning news shows on WFLD in Chicago; on KCPQ in Seattle; and on Univision 41 in New York City. With the economy in rough shape and advertisers funneling more dollars to the Internet, the …