…and also in a way, the difference between a good headline and a great one. This was the Online Short Film winner at the Cannes Film Festival. Not the ad festival.
HISTORIA DE UN LETRERO (THE STORY OF A SIGN)
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Hey Danny, you may find this interesting:
During one of his morning walks to work in New York City, David Ogilvy encountered a man begging with a sign around his neck. The sign read: “I am blind,” and, as evidenced by his nearly empty cup, the man was not doing very well. Ogilvy removed the man’s sign from around his neck, pulled out a marker and changed the sign to read, “It is spring and I am blind.” He hung the sign back around the beggar’s neck and went on his way. On his way home he was pleased to notice the vagrant had a full cap….
Thanks for sharing that story, Suede. I’d never heard that, sure sounds like something D.O. would’ve done.
Wow, this is amazing!