Denver agency Karsh\Hagan, part of TBWA Worldwide, has helped insert McDonald’s coffee drinks into local news programming on Fox affiliate, KVVU in Las Vegas, according to The New York Times.
McDonald’s products also appear on morning news shows on WFLD in Chicago; on KCPQ in Seattle; and on Univision 41 in New York City.
With the economy in rough shape and advertisers funneling more dollars to the Internet, the television industry is trying to increase its revenues. Neither the agency nor KVVU would reveal the price of the six-month deal.
Other stations owned by Meredith — including WFSB, the CBS affiliate in Hartford, Conn., and WGCL, the CBS affiliate in Atlanta — are also accepting product placements on their morning shows.
The three major network morning shows, ABC’s “Good Morning America,” CBS’s “The Early Show,” and NBC’s “Today” do not accept fees in exchange for product placement, representatives of the shows said Monday.
