Getting Out The “C” Word

Beet.TV is featuring an interview with Christine Beardsell, creative director of The Third Act. Digitas created The Third Act in May to create branded episodic programming for its clients.

The Third Act brings together agency, production, media and entertainment resources to offer clients one source for branded content.
Holiday Inn Express is the first client to step up to The Third Act’s plate, as we’ve reported here previously.
You might be interested to know that my team at BFG has spent the past two plus years creating brand sponsored content for Camel, including episodic video and online magazine formats.
[via Random Culture]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.