Archives for April 2008

Wired Reaches For The Moon

Wired Editor Chris Anderson spoke to Jon Friedman from MarketWatch. His words have meaning for anyone directly involved with managing a brand today. “The mission of this magazine is the same as it was in 1993 when it was founded,” he told me. “We’re NOT about technology — we’re about how technology is changing the […]

Wonderful Discomfort

Creativity recently hosted a roundtable with a bunch of creative luminaries from the ad biz. Jan Jacobs, co-founder, Johannes Leonardo, had this to say: Leo and I started the company because we feel it’s the most exciting time in advertising. The doyennes of advertising, the Bernbachs, the Cronins, were valued for bringing true business value […]

A Clown Suit Is Still A Suit

Would you trust this “joker” with your brand? According to Creativity, many big time brands do just that. By the way, Andrew Bancroft, a copywriter at Goodby Silverstein & Partners, is a former member of of the San Francisco-based sketch comedy group, Killing My Lobster.

No, It’s Not An Ad For Phone Sex

Undercurrent is a social interactive think tank. They help brands and agencies understand and engage with a new generation of consumers that were born digital. It’s also where Julia Roy works. Did I mention it’s where Julia Roy works? Steve Hall did.

Most Profitable Companies In The Fortune 500

Well run oil, financial services, technology, retail, health care, communications and consumer packaged goods companies are making money. Here’s Fortune’s list of most profitable companies: Exxon/Mobil GE Chevron J.P. Morgan Chase Bank of America Microsoft Berkshire Hathaway Wal-Mart AT&T ConocoPhillips Goldman Sachs Johnson & Johnson IBM Procter & Gamble Altria Group Pfizer Wells Fargo Cisco […]

Talk About The Corner Office

Robert Birge, CMO of IMG, talks to Adweek. [via Adverganza]

Where’s That Disembodied Voice That Comforts Me So?

Olay for You, an online product- recommendation program that’s attracted more than a million visitors since January, is getting some play in Ad Age. I’ll give it some more here because I like to see online initiatives with offline legs. Wal-Mart Stores has begun testing an in-store version of Olay for You via kiosks in […]

Hot Air On Earth Day

Have y’all seen this? These spots are running a lot right now. If you had $300 million to do an ad campaign for environmental awareness, would you put these two in a commercial? Or Newt Gingrich and Nancy Pelosi?