Creativity recently hosted a roundtable with a bunch of creative luminaries from the ad biz.
Jan Jacobs, co-founder, Johannes Leonardo, had this to say:
Leo and I started the company because we feel it’s the most exciting time in advertising. The doyennes of advertising, the Bernbachs, the Cronins, were valued for bringing true business value to their clients. I think through the years, testing methodologies, research and all these formulaic structures have eroded our influence and have taken people away from this business that really should be in it. And I think all the current uncertainty has brought that value and respect and responsibility back to us. As a young company entering this marketplace, our role is to be brave and responsible, take clients into this world without fear. Because that’s what they pay us for. Everyone is out of their comfort zones, we are and the clients are. It doesn’t matter what discipline you are in, it’s a wonderful place to be.
FYI: “Doyen” is a person considered to be knowledgeable or uniquely skilled as a result of long experience in some field of endeavor.
