According to Greenpeace, Unilever is speeding up climate change by buying palm oil from companies busy destroying Indonesia’s rainforests to make way for palm oil plantations. Unilever uses palm oil to make Dove soap and other products.
Archives for April 2008
Los Angeles Times is on top of breaking news in QSR land. The owner of Arby’s said today it is buying Wendy’s International Inc. in an all-stock deal worth $2.34 billion that comes after the burger chain’s board rejected at least two earlier offers by the company. Triarc Companies Inc., which is owned by billionaire […]
It’s important to do cause-related marketing right. The best way to do it is to find a natural tie to the brand. Häagen-Dazs, with the help of Goodby Silverstein & Partners, has achieved this with their new Help The Honey Bees campaign. For an overview of the environmental problem, see this 2007 New York Times […]
And see if you can spot what’s peculiar about this logo for the UK Office of Government And Commerce.
Wired Editor Chris Anderson spoke to Jon Friedman from MarketWatch. His words have meaning for anyone directly involved with managing a brand today. “The mission of this magazine is the same as it was in 1993 when it was founded,” he told me. “We’re NOT about technology — we’re about how technology is changing the […]
Creativity recently hosted a roundtable with a bunch of creative luminaries from the ad biz. Jan Jacobs, co-founder, Johannes Leonardo, had this to say: Leo and I started the company because we feel it’s the most exciting time in advertising. The doyennes of advertising, the Bernbachs, the Cronins, were valued for bringing true business value […]
Would you trust this “joker” with your brand? According to Creativity, many big time brands do just that. By the way, Andrew Bancroft, a copywriter at Goodby Silverstein & Partners, is a former member of of the San Francisco-based sketch comedy group, Killing My Lobster.
Undercurrent is a social interactive think tank. They help brands and agencies understand and engage with a new generation of consumers that were born digital. It’s also where Julia Roy works. Did I mention it’s where Julia Roy works? Steve Hall did.
Well run oil, financial services, technology, retail, health care, communications and consumer packaged goods companies are making money. Here’s Fortune’s list of most profitable companies: Exxon/Mobil GE Chevron J.P. Morgan Chase Bank of America Microsoft Berkshire Hathaway Wal-Mart AT&T ConocoPhillips Goldman Sachs Johnson & Johnson IBM Procter & Gamble Altria Group Pfizer Wells Fargo Cisco […]
Robert Birge, CMO of IMG, talks to Adweek. [via Adverganza]