According to The Wall Street Journal, travelers who visit Heathrow Airport's new terminal will be bombarded with ads. The new terminal is equipped with 333 billboard slots and 206 flat-screen TV sets, which can change ads to target specific flights. By contrast, Los Angeles International has 34 advertising TV sets in the entire airport and New York's John F. Kennedy International has 40. The airport, which serves …
Virtual Activities In Real Time
The documentary Second Skin, which debuts at SXSW next month, takes an intimate look at computer gamers whose lives have been transformed by the emerging genre of Massive Multiplayer Online Role-Playing Games (MMORPGs) like World of Warcraft, Second Life, and Everquest. Jon Cherry wonders whether the growing interest in MMORPGs signals an increase in anti-social behavior. Which is funny, since these games are …
Pyper Paul + Kenney Only Wins 56 Tampa ADDYs
We've been following Tampa agency Pyper Paul + Kenney's ADDY tally for a few years now. Apparently, the glory days may be over. In 2006, they won 127 ADDYS. In 2007, they won 129 ADDYS. Looks like this year was a big disappointment, with only 56 ADDYS won. That's a 57% decrease from last year. From the Tampa Bay Business Journal: The Tampa advertising agency received 56 awards for advertising produced in 2007. Pyper …
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The First Step Is Admitting You Have A Problem
Agency Spy points to the "fascist regime" north of the border that would dare to limit Crackberry addictions among its workforce. According to Newswire.ca, Frank Palmer, chairman and CEO of DDB Canada, has issued a new company-wide policy that discourages staff from using their PDAs and other mobile devices, like BlackBerries and cellular phones, during both client and internal meetings. Inspired by the penalty …
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The Amorous Agency
Red Tettemer is intent on providing its staff with intangibles like quality of life. Given that it's Valentine's Day tomorrow, the shop is hoping to hook some of its singles up via their "automatic romance configurator." Jen can be reached at [email protected] The idea is you glance through the agency's hotties and send your love note via email, which may or may not be returned. Some of the other …
Mobile Media Is Social Media
Yahoo said Tuesday that it was introducing a new tool called oneConnect that fits snippets of the Web's most popular services -- from Yahoo and rivals such as Microsoft Corp., Google Inc. and Facebook -- onto cellphone screens. According to LA Times, oneConnect unifies a user's personal contacts in a single place -- a mobile phone -- and demonstrates the progress that Yahoo has made in entering the fast-emerging …
Programming Is Programming (No Matter Where It Runs)
Original content distributed over broadband is now eligible for the Primetime Emmy Awards. WONGDOODY is helping to get the word out. Their campaign, “Welcoming Broadband to the World of Television” promotes standards for excellence in primetime genre television programming, created for distribution via broadcast, cable, satellite or broadband. This includes primetime dramas, comedies, variety/musical shows, “long …
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Gawkers Wanted
Dallas-based Moroch Partners is breaking a new a print, broadcast and online campaign for The Travel Channel. Promoting "Bizarre Foods" with Andrew Zimmern, the print and broadcast campaigns showcase some of the bizarre cuisine that Zimmern samples on his show and inserts them into everyday situations. Which partially explains the "Baked Tarantula" ad above. …