David Weinberger is author of Everything Is Miscellaneous. …
Lexus Hybrid Living EcoDesignLifestyle
Lexus Hybrid Living is an interesting content play by the luxury car brand. While many hybrid buyers are Birkenstock-wearing eco-number crunchers wanting to know all the pertinent facts and figures, Lexus appeals to another demo. The demo that says, "Hey, I'm rich. The least I could do is be responsible." Of course, never before in history, has it been so easy to "act responsibly" while stroking a check. The site …
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Zeus Jones Puts Sticky Eyeballs Concept Out of its Misery
I think we can all agree that agency websites suck. Ad peeps claim to know how to make them for clients, but when it's their turn to step up, they choke. Minneapolis agency, Zeus Jones however, did not choke. They bunted. But that's not bad when the point is to get on base. The shop's home page is simple. It's merely a map to the content they've created that exists elsewhere on the inters. If you want a capabilities …
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What Does A Comedy Writer Say When He Runs For Senate?
Well, Al Franken has to tell people he's serious. Literally. Will Minnesotans buy it? Maybe. They elected Jesse "The Body" Ventura, didn't they? …
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“The Earth Is Round” Was Once A Difficult Concept
Do your big ideas keep getting shot down? This little video might help you feel better. …
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Overheard On Twitter Today
Tim Siedell is co-founder of Fusebox, a highly regarded brand communications studio in Lincoln, Nebraska. …
User Generated Content At Center of Political Appeals
Politics is a word-of-mouth business. Families discuss it over dinner. Colleagues over lunch. And increasingly, we turn to political communities on the interwebs for more "discussion." Communities like Huck's Army, a site run by 19-year old twin brothers. According to Wired, Huck's Army could turn out to be crucial for Gov. Huckabee's campaign as it expands its territory; the campaign hasn't had the finances to …
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Wasted Energy Is Wasted Money
Wal-Mart is the brand urban hipsters love to mock. But what to make of the company's far-reaching environmental initiatives? They're hard to argue with and might even persuade anti-Wal-Mart consumers to reconsider their super-store preferences. Don Moseley, director of sustainable facilities for Wal-Mart, inside the new energy efficient pump house. According to the Chicago Tribune, Wal-Mart is rolling out new …