Wasted Energy Is Wasted Money

Wal-Mart is the brand urban hipsters love to mock. But what to make of the company’s far-reaching environmental initiatives? They’re hard to argue with and might even persuade anti-Wal-Mart consumers to reconsider their super-store preferences.
Don Moseley, director of sustainable facilities for Wal-Mart, inside the new energy efficient pump house.
According to the Chicago Tribune, Wal-Mart is rolling out new eco-friendly stores around the nation. The goal is to make them 25 percent to 30 percent more energy efficient than existing stores.
On the packaging front, Wal-Mart will begin scoring its vendors on the sustainability of their packaging. The results are expected to influence Wal-Mart’s buying decisions. Wal-Mart aims to reduce overall packaging in its supply chain by 5 percent by 2013.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.