User Generated Content At Center of Political Appeals

Politics is a word-of-mouth business. Families discuss it over dinner. Colleagues over lunch. And increasingly, we turn to political communities on the interwebs for more “discussion.” Communities like Huck’s Army, a site run by 19-year old twin brothers.
According to Wired, Huck’s Army could turn out to be crucial for Gov. Huckabee’s campaign as it expands its territory; the campaign hasn’t had the finances to build its own official infrastructure throughout the 24 states holding primaries on Feb. 5.
So who are these new king makers? Brett and Alex Harris got started with online organizing in 2005 with, a burgeoning Christian youth conference, blog and book-selling business. The boys define the term as “a teenage rebellion against low expectations of an ungodly culture.” Their message: Young people should reject the idea that their teen years are meant for goofing off, and instead find challenges to work on. Their book Do Hard Things, which grew out of a blog post on the subject, will be published in April.
Do Hard Things, huh? Is that kind of like, Just Do It?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.