Gwen Yip is an art director from Hong Kong currently working on Yakult at Wieden + Kennedy in London. She has a blog about looking for (and finding) work in the London ad scene. It's adorable and I'm fascinated by it. In the frame above Yip shows us Michael Russoff, the Creative Director at Wieden responsible for bringing her on board. Here's the copy that attends her post: He likes my personal work where the …
Cranky Gets Crankin’
USA Today reports on a new search engine designed to appeal to users that did not grow up on the web. Does surfing the Web exhaust — and even exasperate — older people? The backers of Cranky.com are betting on it. Cranky is a specialty search engine designed to please aging baby boomers by processing every request from the perspective of someone who is at least 50 years old. This steadily growing demographic often …
Apple Ignores Trademark Law
With A Nod To Shepard Fairey
People love to bust on McDonald's. There's a long history of activism against the global burger dispenser. Ronald McHummer, the latest comer adds a subversive twist to their protest—a make your own McD's sign game. Here's why they're bothering: McDonald's often emphasizes its "long-standing global commitment to environmental protection and leadership." So why did they give away 42 million toy Hummers in Happy Meals? …
Ahm-SAH-leh
Amsale Aberra, a 52-year-old couture wedding gown designer -- and a native of Ethiopia -- is the new spokesperson for the MKX, Lincoln's first entry in the compact crossover wagon market. According to The Wall Street Journal (paid sub. req.), Ms. Aberra's New York-based wedding- and evening-dress house, claims annual sales of about $30 million. The Amsale label is in the same league as Vera Wang, another high-end …
Pytka To Direct Consumer Generated Spot
According to Ad Age, Joe Pytka--the most famous commerical director on earth--will deign to direct a spot conceived by a consumer of NFL football. Gino Bona of Portsmouth, N.H., is the winner of the NFL's promotion that gave fans the opportunity to determine one of the league's 30-second spots that will run next month in Super Bowl XLI. Mr. Bona, who works as a sales director at the Garrand & Co. marketing firm in …
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Iowa Journalists Delve Into Marketing Services Business
The Wall Street Journal (paid sub. req.) looks at one prominent media company's scramble to become a player in marketing services. Meredith Corp., whose magazine titles include Better Homes and Gardens, Family Circle and Ladies' Home Journal, is spending an undisclosed sum to acquire Los Angeles-based digital-ad agency Genex and Arlington, Va., word-of-mouth-marketing firm New Media Strategies. The acquisitions …
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P&G Asks Women What They Want
Today, P&G launched Capessa.yahoo.com, an online community for women. This is P&G's first stab at consumer-generated content in the digital space. Here's what they're saying, as quoted in Businessweek: "This is not about selling products. It's about better understanding of consumers and learning about their needs and habits," said P&G spokeswoman Robyn Schroeder. "The more we learn about these consumers, the more it …
