Hire Artists. Elevate The Work.

Gwen Yip is an art director from Hong Kong currently working on Yakult at Wieden + Kennedy in London. She has a blog about looking for (and finding) work in the London ad scene. It’s adorable and I’m fascinated by it.
In the frame above Yip shows us Michael Russoff, the Creative Director at Wieden responsible for bringing her on board. Here’s the copy that attends her post:

He likes my personal work where the advertising portfolio is
too commercial or too ‘advertising’ to him.
woo… all the effort to insist working on my own creation
is worth it! It makes me feel a strong emotion.
He suddenly asks…

“What do you want?” That’s what he asks. Not in a mean way. In a tangible yet philosophical way. It’s a great interview question, and one we all need a good answer for.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.