Today, P&G launched Capessa.yahoo.com, an online community for women. This is P&G’s first stab at consumer-generated content in the digital space. Here’s what they’re saying, as quoted in Businessweek:
“This is not about selling products. It’s about better understanding of consumers and learning about their needs and habits,” said P&G spokeswoman Robyn Schroeder. “The more we learn about these consumers, the more it will allow us to create better products for their needs.”
The site was created by ZizzoGroup.