Archives for December 2007

Bringing Interweb Buzz To Charity Auctions

Cause-related marketing is an area that’s near and dear to me. I started my career in the conservation movement, creating direct mail appeals and cause-related tie-ins for American Rivers. There was no such thing as the interweb then. So it’s interesting to see how online communities are approaching societal challenges today. One such entity, CharityBuzz, […]

Making Commercials Can Be Dangerous Work

According to Ad Age, Ganna Makeeva is suing Leo Burnett, Detroit, for negligence over injuries she claims she suffered during the shooting of a Cadillac Super Bowl ad. Makeeva, a veteran of runway shows for Dolce & Gabana and Giorgio Armani who has been featured on the covers of international magazines such as Vogue and […]

However You Slice It

In this time of Facebook this, MySpace that, a nice print ad has the power to bring me back. One like this, from McCann Erickson, London. [via Shedwa]

Hollywood Hijinx

According to the Los Angeles Times, some out of work creatives in Hollywood are managing to have some fun despite their situation. When the Hollywood studios say they don’t know enough about the Internet to pay writers what they seek for the streaming and downloading of their shows, they might not be kidding. That was […]

LinkedIn Gets With The Program

According to The New York Times, business-minded soc net, LinkedIn, is unveiling several new improvements to its site. LinkedIn will encourage developers to use its APIs (application programming interfaces) to build widgets, or small applications. The widgets can, for example, be integrated with a job-hosting Web site to let users see how many connections they […]

London Calling

According to The Wall Street Journal, Fallon London is exempt from the recent pains felt in Minneapolis. Fallon’s London office, with 175 people, has won accounts in the past year including Wal-Mart Stores Inc.’s United Kingdom business, Cadbury Schweppes PLC and Eurostar Group. As a result, the office’s billings have doubled to £120 million, or […]

Freelancers Revolt At MTV

Seems like more and more media people are getting tired of working for The Man. From The New York Times: The walkout highlighted the concerns of a category of workers who are sometimes called permalancers: permanent freelancers who work like full-time employees but do not receive the same benefits. Waving signs that read “Shame on […]

Wal-Mart Lives To Blahg Again

Wal-Mart has a new blahg. This one’s called Checkout, which seems fitting. This is a blog, simply, about a team of experts at Wal-Mart and Sam’s Club who have really cool jobs working with gadgets, games, sustainability and more. Even better, these jobs are centered around helping people save money and live better. You might […]