Making Commercials Can Be Dangerous Work

According to Ad Age, Ganna Makeeva is suing Leo Burnett, Detroit, for negligence over injuries she claims she suffered during the shooting of a Cadillac Super Bowl ad.
Makeeva, a veteran of runway shows for Dolce & Gabana and Giorgio Armani who has been featured on the covers of international magazines such as Vogue and Marie Claire, said her career was likely ended by injuries she suffered after falling through a floor on the set of Burnett’s “Chrome Couture” shoot for Cadillac’s Escalade.
For Burnett, the lawsuit may be insult to injury, as the commercial was also later cited as one reason Cadillac shifted its ad account — handled by Burnett and its predecessor agencies since the 1930s — to Boston-based Modernista only a few months later.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.