Cause-related marketing is an area that’s near and dear to me. I started my career in the conservation movement, creating direct mail appeals and cause-related tie-ins for American Rivers. There was no such thing as the interweb then. So it’s interesting to see how online communities are approaching societal challenges today. One such entity, CharityBuzz, is dedicated to helping nonprofits prosper by using innovative branding and fund raising strategies.
Here’s how they describe themselves:
As a leading force in Web 2.0 cause marketing efforts today, our bidders truly are part of a community that is upscale, brand loyal, driven to do well, innovative and informed.
Some of CharityBuzz’s clients include The Paris Review, Audubon Society, Farm Sanctuary, Stand Up for a Cure, Rockland County Day School and Minorities in Broadcasting Training Program, to name a few.
Current auctions to benefit the The Paris Review include lunch for two at the legendary Algonquin Hotel with Philip Gourevitch, Editor of The Paris Review; a private tour of The Paris Review archive at The Morgan Library & Museum in New York; two books of poetry personalized by U.S Poet Laureate, Charles Simic; and a wildlife viewing and fishing trip to Belize with Peter Matthiessen and Victor Emanuel, two of the world’s great naturalists.
