Treehugger points to a neat idea from Dole Organic. Organic banana consumers can learn more about the farms, and the people who work the farms where their produce was grown, by entering a three-digit code at Dole’s website. One of the best things any marketer can do today is find the stories inside the brand […]
Archives for April 2007
So be nice to the folks at the front desk. Or the folks at the front desk in the agency you’re interviewing at. Because in advertising agencies, the admins know EVERYTHING.
The Wall Street Journal (paid sub. req.) is reporting on reality TV kingpin Mark Burnett’s latest foray on the interwebs. MySpace.com and reality show producer Mark Burnett said today they will produce a political reality show that will appear on the social-networking site and also seek a network television slot. Dubbed “Independent,” the reality series […]
I know there’s a secret cadre of Scott Baio fans on AdPulp, so I couldn’t resist this nugget from Radar Magazine: The former Charles in Charge star is set to chronicle his dating life in L.A. for a VH1 show tentatively titled, Scott Baio is 45 … And Single. Although no premiere date has been […]
Venture capitalist, Fred Wilson, explains his firm’s latest investment and the business opportunity in internet radio. Streaming radio is very popular already. A recent comScore study reported the cumulative monthly audience of the top four online radio networks at 6.2mm US listeners. If you include all internet radio, that number is certainly well over 10mm […]
From Ad Age: Nike has officially transferred the creative work for its running-shoe business, as well as the Nike Plus and its Nike ID Web site accounts, to Miami-based Crispin Porter & Bogusky, a Nike spokesman said. “Crispin Porter & Bogusky has a proven track record for delivering creative, breakthrough ideas and we are excited […]
Goodby, Silverstein & Partners’ hometown newspaper took a look at how the agency is busy transforming itself for the digital age. The story says the founders worried that their best days were behind them, but two years ago took steps to alter the agency’s course. Goodby, 55, a Harvard graduate who describes himself on his […]