MySpace Reality

The Wall Street Journal (paid sub. req.) is reporting on reality TV kingpin Mark Burnett’s latest foray on the interwebs. and reality show producer Mark Burnett said today they will produce a political reality show that will appear on the social-networking site and also seek a network television slot.
Dubbed “Independent,” the reality series pits would-be politicians in a competition for a $1 million prize, which must be either donated to a political cause or be used — improbably as it sounds — as seed money for the winner’s own election campaign. The show is set to launch early next year.
MySpace executives say the new show also stems from its users’ growing interest in the coming 2008 presidential election. Most major candidates like Barack Obama and Hillary Clinton have MySpace profiles.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.