The Wall Street Journal looks at Unisys' attempt to reach key influencers. Advertising has long been a game of pitches to the masses, an approach still employed by makers of soda and fast food, among many others. Increasingly however, marketers who sell to other businesses are recognizing that aiming their advertising more narrowly can be more effective at driving sales. According to the story, around 20 …
Put Their Pants On
Irene Done done found her a show to watch. According to Broadcasting and Cable, Best Damn Sports Show Period is set to flash some skin in order to sell clothes (yes, it's paradoxical). Fox Sports Net's Best Damn Sports Show Period will partner with Haggar clothing for a product placement consisting of five-minute segments on the show featuring male models battling for the prize of becoming the new face--and body--of …
Man Smashes Machine In Moment Of Electoral Rage
As we now know, America collectively showed their present frustrations at the ballot box yesterday. One man, took his moment to vent a bit further than the rest. According to The Morning Call: A man who reportedly believed Republicans were conspiring to steal today's election entered an Allentown polling site, signed in and proceeded to smash the screen of one of the electronic voting machines with a metal cat …
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Thank Google For PayPal’s Pay Out
Pay Pal is preparing to give money away. Lots of money at twenty bucks a pop. According to USA Today: Millions of PayPal customers will be eligible to receive cash rebate offers of up to $20 when paying with PayPal Nov. 23 through May 15, 2007. The unit of online marketplace eBay said it will pay up to $100 million in promotional incentives to customers who use the service on up to 100,000 merchant sites in North …
We Don’t Need No Stinkin’ Ads
Philips Electronics is getting serious about branded entertainment. Last Saturday, during the Oklahoma State v. Texas game the company bought all the national ad time available from TBS. Philips paid $2.5 million, the going rate, for the 33-minute block of national ad time and network promotions. Phillips ran four 90-second videos during the broadcast. The bulk of the time was made available to TBS to expand its …
If There’s No Record, There’s No Youthful Indiscretion
Wired looks at a new startup promising to scrub unflattering data--that could foil potential job offers--from the internets. The mistakes you make on the internet can live forever -- unless you hire somebody to clean up after you. A new startup, ReputationDefender, will act on your behalf by contacting data hosting services and requesting the removal of any materials that threaten your good social standing. Any web …
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Gateway Is Listening
Ad Age looks at Gateway's combination of face-to-face consumer research with online and broadcast advertising. With its "Ask, Listen and Deliver" campaign launching today, the No. 3 seller of PCs in the U.S. behind Dell and Hewlett Packard wants to prove it's responsive to consumer needs. The "road show," as Gateway refers to its roving interviewers, is the basis for a real-time focus-group campaign born out of …
My Kind Of Candidate
"Ron Kind even spent your tax dollars to pay teenage girls to watch pornographic movies with probes connected to their genitalia." Wow. As a copywriter, I do kinda admire getting away with that line in a spot. This ad is from a Wisconsin Congressional race. …
Capital One May Not Be Pillagers But They Are Peeping Toms
I recently checked my credit rating (thanks to AnnualCreditReport.com), which is something everyone needs to do regularly. I noticed that Capital One, they of the "pillaging Vikings" and David Spade "NO" commercials, had checked my credit dozens of times this year. I do not have, nor have I ever had, a Capital One credit card. Seems this is a common practice: The credit card issuer is famous for constantly checking …
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Just Because You Can…
Los Angeles agency, David & Goliath has a talented stafff. Yet, there's concern inside the organization that these talents might be used for ill purposes, namely another self-promotional video from an agency trying to show how creative it is. According to an email leaked to AdPulp this morning, the video cams are on in El Segundo today. To recap: Today and Monday, we'll be shooting everyone at the agency. Do you …
