Fox Sports Net’s Best Damn Sports Show Period will partner with Haggar clothing for a product placement consisting of five-minute segments on the show featuring male models battling for the prize of becoming the new face–and body–of Haggar.
The plugs will be in the form of five week’s worth of five-minute battles, “A Gentleman’s Disagreement,” on each show in which eight male models will go chiseled chin to touseled head in competitions like–if there are competitions like–laundry dunk, shocking questions, lawnmower jousting, and paintball—all the while decked out in Haggar’s finest.
The point, in addition to picking the Haggar man, is to show how rugged its clothes are. “It’s gonna get ugly…in a good looking sort of way,” said Haggar Chief Marketing Officer Stephen Croncota.
Meanwhile, Adfreak looks at Crispin Porter + Bogusky’s dry humor for the Haggar brand, as revealed in a new TV camapign. Catherine P. Taylor calls the work, “so intentionally uncool.” Which, of course, is what cool is.