Archives for August 2006

First Dunkin’ Donuts, Now Folgers

An iconic coffee brand is messing with their formula, according to the New York Times. Traditional coffee, the kind that is usually scooped out of bulky metal containers with black plastic tablespoons, is not known for pleasing coffee snobs. Folgers is hoping to get its own customers to try a premium blend of coffee. But […]

92% Of Brand Conversations Are Taking Place Offline

Data crunching Steve Roo-BELL at Micropersuasion writes: Advertising Age takes a hard look at blogs, podcasting, RSS and other forms of social media and finds that most folks still get their content the old-fashioned way. This extends across all demographics. They cite the following data points: * 7% of American adults write blogs and 22% […]

Advertainment Gets Huge Boost At A-B

Content is king. According to Ad Age, The King of Beers is preparing to prove it. The country’s largest brewer is launching its own in-house film and TV production company that will make humorous shorts and sitcom-type programs to be broadcast over the internet and to cellphones. While A-B has dabbled in content before-particularly in […]

Boomers Grow The AARP

New York Times today looks at magazines run by non-profit organizations. One segment of the story really stood out. AARP the Magazine bills itself as the “world’s largest circulation magazine,” and it is true by a wide margin because of the expanding base of boomer readers. Six times a year, the magazine is shipped to […]

Make Your Play. The Whole World’s Waiting.

Tired of your ad world occupation? Here are some other ventures to consider. 1. Build cheap Wi-Fi networks for Brazilian resorts. 2. Become a biodiesel producer in Argentina. 3. Create an ad network for India’s mobile content developers. 4. Launch an exclusive social network for Russian millionaires. 5. Open an American-style restaurant in one of […]

Why We Drive

Renault has found a different twist on driving to support sales of their Clio (the car, not the award). Of course, it’s a category sell since any car moves you forward, but the imagery might just be quirky enough to get people to take note. [via Advergirl]


Don’t you hate it when people mispronounce your name? Steve Rubel does. A funny thing happened since I started this blog. I realized that no one knows how to pronounce my last name. Must of you probably think it’s roo bull (e.g. rhymes with Red Bull). Actually, it’s Roo-bell, which rhymes with “you smell.” The […]

Dude, You Tagged Your Wall

Pop culture gets absorbed by advertising everyday. Hardly a news flash. At any rate, I’m confident that Pop Cling’s brand of adhesive art will be reworked by a brand for its own purposes in the near future. If I were Pop Cling I would want to work with that brand, but I’m not Pop Cling. […]