There are a multitude of social, environmental and economic problems facing the human species today. One can take their pick. Famine, war, heating of the polar ice caps... BBDO/Singapore is rightly concerned about the six million landmines in Cambodia, hidden devils that take down elephant and man at an alarming rate. …
Dude, Your Pause Button’s Stuck
Marina del Rey's Ignited Minds have introduced a new public service announcement for Fox and the Kaiser Family Foundation. click to view The spot contends that the chaos of modern life, wherein teens have to make tough decisions, might be better managed by the mere act of pausing to consider. “It only takes a minute to change your life” is the line that anchors the campaign. There's also a web site for the campaign …
Cheeseburgerization
McDonald's has over 31,000 restaurants in 118 countries. The Oak Brook-based chain employs over 1.5 million people worldwide. If you like to see these type of figures represented cartographically, Princeton provides. [via Beatnik Pad] …
Approach Humbly Or Get Smacked Down
Joker at Why Advertising Sucks warns newly minted college grads about the dues they must pay before entering, or "making it" in the wonderful world of ad agencies. Lots of people want success handed to them on a silver platter because they made the grade or graduated some cum laude whatever and were president of their college ping-pong team. Fuck you for being an ingrate half ass and look around, people not only …
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San Francisco Creative Team On High Fiber Diet
“We’ve hit a milestone here at Hub,” says DJ O’Neil, Founder/Creative Director of Hub Strategy. “We used the word “poop” in two different ads in the same month, for two different clients in two different mediums. On top of that, we used the word “poop” cleverly in a new business pitch. We are all extremely proud.” …
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Art Is Part Of The Starbucks Experience
More Money For Beer!
"In today's America, getting a college degree is as vital as having air to breathe." -Senator Charles Schumer If this were an education blog, I'd be tempted to explore all the reasons I disagree with the above hyperbole. Thankfully, this is an ad blog. Washington Post reports that ads have found yet another venue, this time a rather heady one. Textbook prices are soaring into the hundreds of dollars, but in some …
Advertising’s Molecular Structure Analyzed Over Espresso
At Cannes last spring, Scott Donaton of Ad Age spoke with Maurice Levy, "the urbane and shrewd Frenchman" who helms Publicis Groupe, the world's fourth-largest marketing-communications holding company. Sipping espresso and smoking a cigar on the terrace of the Majestic Hotel, Levy, waxed poetic. "I have never stabilized an organization," he boasted. "Crystallizing an organization is freezing the energy. In chemistry, …
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