More Money For Beer!

“In today’s America, getting a college degree is as vital as having air to breathe.” -Senator Charles Schumer
If this were an education blog, I’d be tempted to explore all the reasons I disagree with the above hyperbole. Thankfully, this is an ad blog.
Washington Post reports that ads have found yet another venue, this time a rather heady one.

Textbook prices are soaring into the hundreds of dollars, but in some courses this fall, students won’t pay a dime. The catch: Their textbooks will have ads for companies including FedEx Kinko’s and Pura Vida coffee.
Selling ad space keeps newspapers, magazines, Web sites and television either cheap or free. But so far, the model hasn’t spread to college textbooks _ partly for fear that faculty would consider ads undignified. The upshot is that textbooks now cost students, according to various studies, about $900 per year.
Now, a small Minnesota startup is trying to shake up the status quo in the $6 billion college textbook industry. Freeload Press will offer more than 100 titles this fall _ mostly for business courses _ completely free. Students, or anyone else who fills out a five-minute survey, can download a PDF file of the book, which they can store on their hard drive and print.